Scientists, beware. Artistic marketers are hardheaded. Don't expect them to sit dutifully in second chair. Photo: Alejandro Alvarez. For a while now, science has been the boss of marketing. If you have doubts, check out Leadtail’s CMO Influencer List. There you’ll see the frontrunners hold engineering, statistics, and computer science degrees. The secret to their success? It isn’t a pocketful of Big Ideas. It’s STEM…The new and improved Madison Avenue. It’s mind-bending…and rather exciting. Still, there’s something deeply troubling about this trajectory. It seems marketing has dropped everything that doesn’t scale. Where has all the creativity gone? A Look Inside the Marketing Lab Today’s ma
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