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June 26, 2017

Scientists, beware. Artistic marketers are hardheaded. Don't expect them to sit dutifully in second chair. Photo: Alejandro Alvarez.

For a while now, science has been the boss of marketing.

If you have doubts, check out Leadtail’s CMO Influencer List. There you’ll see th...

April 4, 2017

Enterprise B2B content marketers have a new chasm to cross. For a while, many of us have been consumed with building a robust inventory of awareness-stage content. Now we face a hairier, more audacious challenge, farther down the funnel. Yes, indeed…It’s the chronic Sa...

February 21, 2017

Today, fake Internet traffic schemes are as common as bad drivers in Florida. Sadly, getting the short shrift on advertising exposure is pretty commonplace. While some B2B marketers may not know the technical details of how this happens, the bottom line is screamingly...

February 17, 2017

Want to shut down a prospect faster than Garfield finds pizza? Break out some discovery questions.

I’m a marketer, so I get it: Sellers want to learn as much as possible about potential buyers. But for heaven’s sake, asking about a prospect’s role and responsibilities i...

November 1, 2016

It’s common knowledge that individuals don’t have to identify themselves to be served their preferred content online (thanks to cookies). But here’s something B2B marketers don’t typically think about – how broad website traffic trends can initiate a precise, cross-cha...

June 20, 2016

B2B marketers are under enormous pressure to get everything right. “Right message, right channel, right time”…sound familiar? With this tattooed on our brains, it’s hard not to see the Internet of Things (IoT) as our golden deliverer. After all, the IoT can improve the...

June 7, 2016

“Marketing at the speed of the customer” is a clever euphemism. It sounds good, like something you can smoothly engineer, measure and optimize. But if you’re a marketer at an established company, this is what it actually feels like…

Your muscles burn like they’re pumpin...

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Marketing's Creative Suicide

June 26, 2017

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