01 CONTENT ACUMEN

MY KEY COMPETENCIES & EXPERIENCE LEVELS

   PROFESSIONAL WRITING

19 YEARS

EDITING

19 YEARS

RESEARCH

25 YEARS

CONTENT OPERATIONS

7 YEARS

SOCIAL MEDIA

7 YEARS

C-LEVEL THOUGHT LEADERSHIP

13 YEARS

B2B MARKETING

PR / INFLUENCER RELATIONS

14 YEARS

C-LEVEL THOUGHT LEADERSHIP

B2B CONTENT FANATIC

I'M

shelly Lucas.

I'm a second-generation turnaround kid. I've been hired to salvage declining programs or trailblaze new ones. I'm always looking for better ways to do things, evangelizing change as I go. I've pierced through the collective noise with stories that create their own conversational spaces. I tell, I sell...but even more than this, I listen, I learn, I lead...and I do.

02 PORTFOLIO

A GLIMPSE OF MY WORK. SEE MORE >

03 Experience

RECENT YEARS AND RAVE REVIEWS

2018-2020

LIAISON CREATIVE+ MARKETING

PwC Data Platform Content Strategist

Creates internal marketing collateral, change communications, product documentation and thought leadership content to expand awareness, increase adoption, and grow advocacy for PricewaterhouseCoopers' Global Data Platform. 

2010-2015

DUN & BRADSTREET

Senior Marketing Manager
I hit the ground running, leading PR, analyst relations, and social media programs for Hoover's (a D&B subsidiary). Then, for the next three years, I became the head of social media for D&B. During my fifth year, I joined the first content marketing team in the company's 170+ year history.  

2017- 2018

MARKETING CONSULTANT

2015-2017

DUN & BRADSTREET

Content Marketing Director

I developed the CMO persona content strategy across all paid and organic campaigns, which included the launch of the company's first-ever sales and marketing solutions brand and the inaugural rollout of a multi-stream, use-case-specific email nurture program.

Ardath Albee

B2B Marketing Strategist

Marketing Interactions, Inc.

"Shelly is the quintessential content marketer. She's got the agility needed to navigate channels like a pro and the content she produces is relevant, well researched, and engaging for her target audience. Shelly is the expert you need to take your B2B company's content marketing programs and strategy to the next level. I recommend her highly."

2008-2010

ASG SOFTWARE SOLUTIONS

Public Relations Manager
In this position, I managed a $1.3M budget, developing executive messaging, thought leadership content, analyst briefings, and story pitches. 

For a complete work history, view my resume.

Steven Keith

Customer Experience Advisor

CXPilots

Ritika Puri

CEO & Co-Founder

Storyhackers

"As a consultant, I've worked with more than 1,000 marketers in the last 5 years, and I can honestly say that Shelly ranks among the top 5. She is a brilliant strategist, exceptional leader, and master of her craft. Not to mention, her industry expertise levels are through the roof. I have never met anyone who sees nuance in the way that she does, and I can honestly say that she has been a huge influence to me as I learn to build my own content marketing business (I run a tiny, niche agency). I regularly consult her for advice and am so fortunate that she is always so open with her expertise. I am so lucky to know and be working with Shelly. In another lifetime, if I'm ever in the working for a large company again, I'd want her as my boss.

"Shelly Lucas is one of the most highly skilled content minds out there. Before collaborating with her directly, I noticed her work by its quality, tone and expert ability to cut through all the nonsense and me-too content. Her adroit approach to create meaning in one of the cloudiest and noisiest industries is unparalleled. 
What astounds me most about Shelly's craft is how she is able to construct consistent, 'need-to-know' material that gives me direction and adds to my purpose with everything she writes. She's a holistic content thinker with a truly bad-ass sense of what's important and how to transport that importance to her colleagues and readers
.

Want to see more recommendations? I have 25 on my LinkedIn profile.
 
 
 

01 CONTENT ACUMEN

MY SKILLS & EXPERIENCE LEVELS

   PROFESSIONAL WRITING

20 YEARS

EDITING

20 YEARS

RESEARCH

25 YEARS

CONTENT OPERATIONS

7 YEARS

SOCIAL MEDIA

7 YEARS

C-LEVEL THOUGHT LEADERSHIP

13 YEARS

B2B MARKETING

15 YEARS

PR & INFLUENCER RELATIONS

9 YEARS

I want to hear from you!

Do you have questions about my work? Or maybe you're just looking for another content marketer to geek out with. Hit my inbox, either way.

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