01 CONTENT ACUMEN
MY KEY COMPETENCIES & EXPERIENCE LEVELS
PROFESSIONAL WRITING
19 YEARS
EDITING
19 YEARS
RESEARCH
25 YEARS
CONTENT OPERATIONS
7 YEARS
SOCIAL MEDIA
7 YEARS
C-LEVEL THOUGHT LEADERSHIP
13 YEARS
B2B MARKETING
PR / INFLUENCER RELATIONS
14 YEARS
C-LEVEL THOUGHT LEADERSHIP
Strategic B2B marketing executive and
award-winning content
creator
I'M
shelly Lucas.
I'm a second-generation turnaround kid. I've been hired to salvage declining programs or trailblaze new ones. I'm always looking for better ways to do things, evangelizing change as I go. I've pierced through the collective noise with stories that create their own conversational spaces. I tell, I sell...but even more than this, I listen, I learn, I lead...and I do.
02 PORTFOLIO
A GLIMPSE OF MY WORK. SEE MORE >
03 Experience
2018-2020
LIAISON CREATIVE+ MARKETING
​
PwC Data Platform Content Strategist
Creates internal marketing collateral, change communications, product documentation and thought leadership content to expand awareness, increase adoption, and grow advocacy for PricewaterhouseCoopers' Global Data Platform.
​
2010-2015
DUN & BRADSTREET
Senior Marketing Manager
I hit the ground running, leading PR, analyst relations, and social media programs for Hoover's (a D&B subsidiary). Then, for the next three years, I became the head of social media for D&B. During my fifth year, I joined the first content marketing team in the company's 170+ year history.
2017- 2018
MARKETING CONSULTANT
2015-2017
DUN & BRADSTREET
Content Marketing Director
I developed the CMO persona content strategy across all paid and organic campaigns, which included the launch of the company's first-ever sales and marketing solutions brand and the inaugural rollout of a multi-stream, use-case-specific email nurture program.
Ardath Albee
B2B Marketing Strategist
Marketing Interactions, Inc.
"Shelly is the quintessential content marketer. She's got the agility needed to navigate channels like a pro and the content she produces is relevant, well researched, and engaging for her target audience. Shelly is the expert you need to take your B2B company's content marketing programs and strategy to the next level. I recommend her highly."
2008-2010
ASG SOFTWARE SOLUTIONS
Public Relations Manager
In this position, I managed a $1.3M budget, developing executive messaging, thought leadership content, analyst briefings, and story pitches.
For a complete work history, view my resume.
Steven Keith
Customer Experience Advisor
CXPilots
Ritika Puri
CEO & Co-Founder
Storyhackers
"As a consultant, I've worked with more than 1,000 marketers in the last 5 years, and I can honestly say that Shelly ranks among the top 5. She is a brilliant strategist, exceptional leader, and master of her craft. Not to mention, her industry expertise levels are through the roof. I have never met anyone who sees nuance in the way that she does, and I can honestly say that she has been a huge influence to me as I learn to build my own content marketing business (I run a tiny, niche agency). I regularly consult her for advice and am so fortunate that she is always so open with her expertise. I am so lucky to know and be working with Shelly. In another lifetime, if I'm ever in the working for a large company again, I'd want her as my boss."
​
"Shelly Lucas is one of the most highly skilled content minds out there. Before collaborating with her directly, I noticed her work by its quality, tone and expert ability to cut through all the nonsense and me-too content. Her adroit approach to create meaning in one of the cloudiest and noisiest industries is unparalleled.
What astounds me most about Shelly's craft is how she is able to construct consistent, 'need-to-know' material that gives me direction and adds to my purpose with everything she writes. She's a holistic content thinker with a truly bad-ass sense of what's important and how to transport that importance to her colleagues and readers."
​
Want to see more recommendations? I have 25+ on my LinkedIn profile.
01 CONTENT ACUMEN
MY SKILLS & EXPERIENCE LEVELS
PROFESSIONAL WRITING
20+ YEARS
EDITING
20+ YEARS
RESEARCH
25 YEARS
CONTENT OPERATIONS
9 YEARS
SOCIAL MEDIA
7 YEARS
C-LEVEL THOUGHT LEADERSHIP
13 YEARS
B2B MARKETING
15 YEARS
PR & INFLUENCER RELATIONS
9 YEARS
02 PORTFOLIO
A GLIMPSE OF MY WORK. SEE MORE >
03 Experience
2020 - Present
FORCEPOINT
​
Solution Marketing Manager
​
Develops vertical strategy and activation programs. Creates vertical- and industry-specific sales enablement materials, customer-facing collateral, and demand generation content. Leads and executes hybrid ABM programs focused on specific industries and high-value accounts.
2018-2020
LIAISON CREATIVE+ MARKETING
​
PwC Data Platform Content Strategist
Creates internal marketing collateral, change communications, product documentation and thought leadership content to expand awareness, increase adoption, and grow advocacy for PricewaterhouseCoopers' Global Data Platform.
​
2010-2015
DUN & BRADSTREET
Senior Marketing Manager
I hit the ground running, leading PR, analyst relations, and social media programs for Hoover's (a D&B subsidiary). Then, for the next three years, I became the head of social media for D&B. During my fifth year, I joined the first content marketing team in the company's 170+ year history.
2017- 2018
B2B MARKETING CONSULTANT
2015-2017
DUN & BRADSTREET
Content Marketing Director
I developed the CMO persona content strategy across all paid and organic campaigns, which included the launch of the company's first-ever sales and marketing solutions brand and the inaugural rollout of a multi-stream, use-case-specific email nurture program.
Ardath Albee
B2B Marketing Strategist
Marketing Interactions, Inc.
"Shelly is the quintessential content marketer. She's got the agility needed to navigate channels like a pro and the content she produces is relevant, well researched, and engaging for her target audience. Shelly is the expert you need to take your B2B company's content marketing programs and strategy to the next level. I recommend her highly."
2008-2010
ASG SOFTWARE SOLUTIONS
Public Relations Manager
In this position, I managed a $1.3M budget, developing executive messaging, thought leadership content, analyst briefings, and story pitches.
Steven Keith
Customer Experience Advisor
CXPilots
Ritika Puri
CEO & Co-Founder
Storyhackers
"As a consultant, I've worked with more than 1,000 marketers in the last 5 years, and I can honestly say that Shelly ranks among the top 5. She is a brilliant strategist, exceptional leader, and master of her craft. Not to mention, her industry expertise levels are through the roof. I have never met anyone who sees nuance in the way that she does, and I can honestly say that she has been a huge influence to me as I learn to build my own content marketing business (I run a tiny, niche agency). I regularly consult her for advice and am so fortunate that she is always so open with her expertise. I am so lucky to know and be working with Shelly. In another lifetime, if I'm ever in the working for a large company again, I'd want her as my boss."
​
"Shelly Lucas is one of the most highly skilled content minds out there. Before collaborating with her directly, I noticed her work by its quality, tone and expert ability to cut through all the nonsense and me-too content. Her adroit approach to create meaning in one of the cloudiest and noisiest industries is unparalleled.
What astounds me most about Shelly's craft is how she is able to construct consistent, 'need-to-know' material that gives me direction and adds to my purpose with everything she writes. She's a holistic content thinker with a truly bad-ass sense of what's important and how to transport that importance to her colleagues and readers."
​
Want to see more recommendations? I have 25+ on my LinkedIn profile.
02 PORTFOLIO
03 Experience
2021 - Present
REDOX
​
Senior Content Marketing Manager
Develops content strategy and assets for demand generation, sales enablement, and prospect nurturing for virtual and provider technology vendors.
2018-2020
LIAISON CREATIVE+ MARKETING
​
PwC Data Platform Content Strategist
Creates internal marketing collateral, change communications, product documentation and thought leadership content to expand awareness, increase adoption, and grow advocacy for PricewaterhouseCoopers' Global Data Platform.
​
2010-2015
DUN & BRADSTREET
Senior Marketing Manager
I hit the ground running, leading PR, analyst relations, and social media programs for Hoover's (a D&B subsidiary). Then, for the next three years, I became the head of social media for D&B. During my fifth year, I joined the first content marketing team in the company's 170+ year history.
2020 - 2021
FORCEPOINT
​
Solution Marketing Manager
​
Develops vertical strategy and activation programs. Creates vertical- and industry-specific sales enablement materials, customer-facing collateral, and demand generation content. Leads and executes hybrid ABM programs focused on specific industries and high-value accounts.
2017- 2018
B2B MARKETING CONSULTANT
2015-2017
DUN & BRADSTREET
Content Marketing Director
I developed the CMO persona content strategy across all paid and organic campaigns, which included the launch of the company's first-ever sales and marketing solutions brand and the inaugural rollout of a multi-stream, use-case-specific email nurture program.
2008-2010
ASG SOFTWARE SOLUTIONS
Public Relations Manager
In this position, I managed a $1.3M budget, developing executive messaging, thought leadership content, analyst briefings, and story pitches.
Ardath Albee
B2B Marketing Strategist
Marketing Interactions, Inc.
"Shelly is the quintessential content marketer. She's got the agility needed to navigate channels like a pro and the content she produces is relevant, well researched, and engaging for her target audience. Shelly is the expert you need to take your B2B company's content marketing programs and strategy to the next level. I recommend her highly."
Ritika Puri
CEO & Co-Founder
Storyhackers
"As a consultant, I've worked with more than 1,000 marketers in the last 5 years, and I can honestly say that Shelly ranks among the top 5. She is a brilliant strategist, exceptional leader, and master of her craft. Not to mention, her industry expertise levels are through the roof. I have never met anyone who sees nuance in the way that she does, and I can honestly say that she has been a huge influence to me as I learn to build my own content marketing business (I run a tiny, niche agency). I regularly consult her for advice and am so fortunate that she is always so open with her expertise. I am so lucky to know and be working with Shelly. In another lifetime, if I'm ever in the working for a large company again, I'd want her as my boss."
​
Want to see more recommendations? I have 25+ on my LinkedIn profile.
Steven Keith
Customer Experience Advisor
CXPilots
"Shelly Lucas is one of the most highly skilled content minds out there. Before collaborating with her directly, I noticed her work by its quality, tone and expert ability to cut through all the nonsense and me-too content. Her adroit approach to create meaning in one of the cloudiest and noisiest industries is unparalleled. What astounds me most about Shelly's craft is how she is able to construct consistent, 'need-to-know' material that gives me direction and adds to my purpose with everything she writes. She's a holistic content thinker with a truly bad-ass sense of what's important and how to transport that importance to her colleagues and readers."
Sarah Bottjen
Director of Professional Services
Redox
​
"Shelly is an incredible content creator and collaborator. I had the opportunity to work with Shelly while managing a sales team, and it was amazing to watch her bring ideas to life. She worked on webinars, sales collateral, customer outreach and social media content, and much, much more. All of the work Shelly focused on was driven by data and metrics she was intent on hitting, and her ability to be organized amidst the chaos (and competing priorities!) is impressive. Shelly leveled up our organization with the insights she was able to bring to life - pulling in third party research to highlight the value of our product. She was extremely focused on enablement and education around all the work she produced - making it easy to use by the sales team, and others at the company. I would take the chance to work with her again in a heartbeat!"
​
I want to hear from you!
Do you have questions about my work? Or maybe you're just looking for another content marketer to geek out with. Hit my inbox, either way.